MELISSA REGALADO

I LEVERAGE MY BACKGROUND IN UX RESEARCH AND COMMUNICATIONS TO DRIVE STRATEGIES ROOTED IN REAL HUMAN INSIGHT BY UNCOVERING HOW PEOPLE THINK, FEEL, AND BEHAVE

Amplify Education | Research & Product Strategy

User Researcher, 2022-Present

 

How can we provide teachers with the tools they need to annotate their digital slides, engaging their students without requiring multiple devices?

Methods: Digital product prototype and design testing

Quizlet| Qual UX Research, Cultural & Product Strategy

User Researcher, Sep - Nov 2021

 

Led and conducted user research into the cultures and school systems of Latin America to uncover students’ learning journeys and identify opportunities for product offering expansion and innovation on the Quizlet product team.

Methods: Literature interviews, International Market Research, & User Interviews

Hotspot, Teen Loneliness in the COVID-19 Pandemic

Qualitiative Researcher, 2021

 

A community-oriented qualitative research project on Black and Latinx students experiences with Loneliness during the COVID-19 pandemic.

Methods: interviews, surveys, qualitative research, codesign

University of Utah Student Web App Design & Research

UX Research & Design Intern, 2019-2020

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Conducted research and designed a web app to help University of Utah students choose a major and navigate their undergraduate experience

Methods: usability testing, focus groups, qualitiative research

University of Utah | Social Media Strategy & Graphic Design

Enhancing social media engagement for University of Utah Student Government

Marketing and Strategy Associate, 2020 - 2021

 

Enhancing the social media presence of the University of Utah student government Instagram account through graphic design and illustration.

University of Utah Student Housing | Social Media Strategy

Social Media Marketing Intern, 2018 - 2019

Enhancing the social media presence of the University of Utah student government Instagram account through graphic design and illustration.

Skills

Consumer & User Research & Behavior

Behavioral & Consumer Research | Qualitative Research | Market Research | Competitor Analysis | Audience Segmentation | Usability Design Testing

Strategy

Product Strategy| Research Strategy | Social Media Strategy| Content Creation | Graphic/UX Design

Communication & Collaboration

Cross-functional collaboration (product, design, data science, engineering, marketing) | Workshop design & facilitation | Stakeholder Management | Strategic Storytelling | Presenting Insights & Recommendations