Challenge/Problem

How can we strengthen our social media presence to help students find a sense of community and belonging on our campus? How can we leverage social media to support the events and programming of other organizations on campus to drive student involvement?

Insight

Across all the social media platforms, Twitter and Facebook were the platforms with lowest engagement compared to Instagram. After looking through analytics and metrics on our social media accounts, identified Instagram as the best channel to connect with our students.

Social Strategy

Collaborated with campus partners and student organizations on campaigns reaching 50K+ students, ensuring consistent and impactful messaging
Managed and scheduled daily content across Instagram, Facebook, and Twitter, leveraging a 1K+ follower base to promote events and opportunities for student involvement.
Launched a major campaign for one of the university’s largest initiatives in collaboration with students themselves:- the opening of applications for student on-campus housing to: 1) encourage students to live on campus their first year of undergrad, 2) call attention to our social media accounts, and 3) drive engagement on all platforms

No work samples available from campaigns due to not having this portfolio back in 2018/2019. The official Instagram account for this organization has been drastically modified since then and no longer includes content from 2018/2019.